Category: Home Care

There’s a productivity crisis running through the working population that never makes the business pages: employees managing an ageing parent’s daily needs around a full-time job. It’s the colleague stepping out for the 11am “checking on Mum” call, the leave burned on appointments, the presenteeism of a person whose mind is across town. Employers are […]

Strip away the emotion and aged care is a local service business with brutal operational honesty: recurring revenue, radical labour intensity, and customers who judge you nightly. It’s also one of the few local sectors where independents routinely beat national brands, and the reasons repay study by anyone running a service business of any kind. […]

Walk any high street and count the sectors advertising for staff in the window. Care will be on the list every time, in every town, in every economic weather. For jobseekers that persistence is information: this is a sector hiring on demographic fundamentals, not on a cycle, and demographic fundamentals don’t do downturns. What surprises […]

Homecare is one of the few sectors that has grown through every economic cycle of the last twenty years, for the simple reason that its customer base grows regardless of what the economy does. An ageing population wants to stay at home, and councils increasingly want that too, because supporting someone in their own house […]